Audience and Genre

In the following post I will talk about the specific audiences who would be interested in my argumentative piece about fracking.

Forsyth, Ellen. "Fiction/genre sign-Burton Barr Central Library, Phoenix Public Library"
6/4/2011 via Flickr. CC BY-SA 2.0 License.  

1. Audience--Schlumberger 
Schlumberger is a large company involved in the fracking process. They basically cover all of the fracking process minus the sale of the extracted natural gas. Because they are the ones to collect the gas they would want to hear about the effects so they can improve their processes, if possible, to maximize their profits and avoid getting sued and bad press.

• A popular blog may gather this company's attention if my blog post were to gather enough momentum in social media. One possible blog could be Yale Environment 360  or  Mother Jones: Blue Marble. Both of these blogs have been ranked in the top 10 environmental blogs. 
• An example of a blog post I would write here would be this or this. Because I would be writing for a blog, I would want to write my argument in a blog format, like the examples above.

2. Audience--American Council on Renewable Energy

The American Council on Renewable Energy is a non-profit organization that works about trying to organize people involved in renewable energy. An organization like this one would be good to reach to propose that natural gas is still a viable source of renewable energy, just with some modifications.

• A possible publication source for me would be on YouTube. I think because the organization is looking more for companies and established people in the field, my best bet to be noticed would be to go "viral" and gather lots of attention. Therefore, YouTube would be the perfect platform to have a video gain lots of views. A couple of YouTube channels that could be a good place to publish would be GreenPeaceUSA  and FriendsoftheEarth. 
• A couple of examples of videos that I could make would be video 1 and video 2.